Description: Earth Ant shampoo is a refreshing all-natural bar that gently cleans and nourishes your hair. The simple ingredients add softness and strength making your hair feel hydrated and squeaky-clean. This bar is 100% plastic free and supports the zero waste movement.
Directions: Rub bar directly onto your wet hair until it foams. Rinse well
Olive oil has high levels of monounsaturated fatty acids, vitamins A and K, it also contains high levels of certain antioxidants. Olive oil adds softness and strength to hair by penetrating the hair shaft and preserving moisture. It detangles hair and minimizes frizz.
Coconut oil is the richest natural source of medium chain fatty acids especially Lauric acid. Lauric acid is supportive of hormone health and cellular health. This beneficial property of coconut oil is also one of the reasons it can help prevent protein loss in hair (for some people). Coconut oil also acts as a natural sunscreen.
Castor oil has natural antibacterial and antifungal properties and is high in vitamin E, minerals, proteins, and omega-6 and -9 beneficial fatty acids. The antioxidants in castor oil support the keratin in hair and help make hair stronger, smoother, and less frizzy.
Lye or sodium hydroxide is made from salt or sometimes wood ash. When lye mixes with oil, it saponifies, and becomes soap. After the curing process there is no lye left in the soap.
Neroli essential oil has anti-oxidant properties that encourage healthy cell growth allowing neroli to boost and revitalize dull looking hair. Neroli is also helpful in treating many types of dermatitis and scalp irritation.
Lemon essential oil is antiseptic and microbial, making it a great clarifying oil. It is also especially effective at treating dandruff and scalp acne, as well as improving blood circulation.
About the brand: Earthant founder, Andrea, wanted to use natural deodorants but found that they never really worked as well. She always thought it was OK to compromise on quality for the sake of her health. She then started experimenting with ingredients at home and found a recipe that kept her smelling great the entire day: a combination of coconut oil and bicarbonate of soda. Her friends kept asking her to make them some and after agreeing that it worked like a bomb, she started selling Earth Ant Deo to the rest of Cape Town and beyond, and more recently expanded to shampoo bars.
Brand from: Muizenberg, Cape Town
Product made in: South Africa