Alex Smith founded Simply Bamboo to rid the world of plastic toothbrushes. Bamboo is a sustainable alternative that has minimal impact on the environment to grow and make into products. Simply bamboo’s natural toothbrushes are made from sustainably grown MOSO bamboo - this variety is not eaten by pandas and as such does not impact their food security. Simply Bamboo's vision: to create a world without waste. Their mission: to enable people to reduce waste in their daily lives.