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Earth Ant founder Andrea wanted to use natural deodorants but found that they never really worked as well. She always thought it was good enough to compromise on quality for the sake of her health. She then started experimenting with ingredients at home and found a recipe that kept her smelling great the entire day: a combination of coconut oil and bicarbonate of soda. Her friends kept asking her to make them some and after agreeing that it worked like a bomb, she started selling Earth Ant Deo to the rest of Cape Town and beyond, and has more recently expanded to shampoo bars.