Q&A with Happy Insides
On Sunday, we had a lovely morning coffee ☕️ with Paarl-based ⛰ Lindsay, who recently started a beautiful, plant-based skincare range @happy_insides_co
Lindsay, thanks so much for taking the time! Tell me how and why you started happy insides?
“I have quite tricky skin – I suffer from pigmentation and was looking for natural products that would help. But I found that most ranges were so expensive! Because of that, I started researching remedies and making products myself… just for me and some close friends & family. Everyone loved them and encouraged me to consider pursuing it further… then happy insides was born last year...”
Amazing! And where did the name come from?
“My husband really didn’t like it actually…but it came to me when I thought about how I wanted my products to make people feel – inner joy!”
And what were you doing before?
“I was making, upcycling and selling vintage clothing. I also spent some time in customer service and creative writing for a shoe company. It’s funny when I look back because I loved it at the time, but it came to a natural end. And this new @happy_insides_co journey that I’m on aligns so much more with my soul”
So Lindsay, what have been your highs since starting?
“Meeting other people (I prefer the word “humans”!), interacting with them and hearing about their journeys – like we are doing today!”
I think that aspect has been our high too – meeting all our amazing, local brands. And any lows?
“when you start your own venture, you put so much love and energy into it. You get into a “build it and they will come” mindset. But it’s a big reality check when you realise that creating something great doesn’t happen overnight - it takes a long time, hard work and a lot of patience. But if you love it, it’s worth all of that.”
Agree, it’s a very humbling experience! And how does sustainability feature in your day to day life?
“You cannot completely overhaul your lifestyle overnight. It’s a slow and steady process. Some of the things I’ve done myself include going plant-based, which was a big deal coming from a meat loving Afrikaans family! People used to ask me what on earth I’d now eat at Braais! But I think it’s important to be patient and open when having these conversations – it’s not about forcing others to do what you are doing. Everyone has to decide what is right for them.
I also think sustainability is about being more conscious about what you’re buying and consuming. I’ve started removing plastic from my purchases. I’m also very focused on food waste – it’s something I have a lot of control over. If there’s food in my fridge that’s about to go to waste I’ll freeze it and put it in a smoothie – whether it’s a banana or a zucchini..!”
And we have to always ask this question – what’s your favourite @happy_insides_co product?
“That’s a tough one! I’d say the “soothe & repair” treatment oil – I obviously make it myself, so I know that it’s really pure and plant-derived. And it feels so delicious when you put it on! It helps my pigmentation and makes my skin feel cared for”
And any new products that you’re working on?
“I’m bringing out a toner and make up remover in one, which I’m excited about. I’m a sucker for a toner!”
Lovely! We cannot wait to stock it later this week! Finally, what are your hopes & dreams for 2020 and beyond?
“I started @happy_insides_co last year because it was a solution to my own problem(skin). I would love happy insides to also help others who are dealing with skin issues. I want people to feel joy when they take care of themselves – looking after yourself even in little ways feeds your soul. When you invest in yourself and your own joy, I think you have more to give to others… so I’m hoping happy insides can be a part of that”
🌱 We loved meeting Lindsay – a young, passionate lady (or better, human!) who is driven by a desire to help others feel good about themselves – inside and out. We are so excited to be one of her first stockists and help bring a bit more “happy insides” to South Africa