Q&A with Amanda Jayne

Q&A Series -

Q&A with Amanda Jayne

This morning, we spoke to the lovely Amanda Jayne from @amandajaynecandles about starting a business as a new mom 🍼, the importance of taking it slow 🐢, and the exciting new products she’s got in store for us 🤩
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Hi Amanda! Let’s start with why you started a candle business?
“I was a 28 year old new mom, at home with my baby, and wanted to work on a project for myself. A friend of mine started a candle business in the UK and I loved the idea. It took 2 years of playing with fragrances, waxes and wicks before I had a product ready, but I wasn’t in a rush. I wanted to create something special – I’m a bit of a perfectionist!”
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And what has been your biggest high?
“There isn’t one specific moment, however it’s been 3 years since I launched and in the past year I’ve seen interest really grow. I was getting so many emails in the run up to Christmas with big orders – I couldn’t believe people were so keen on my candles. That was a big turning point”
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That’s amazing! But we love your candles so we aren’t that surprised!
And how about the challenges?
“It’s really difficult to make something unique, high quality and natural at a reasonable price point in SA. To take my lovely gold tins as an example – you can’t find anything like that in SA today. I have to import them, which creates logistics work and pushes costs up“

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How did you come up with the brand name?
“I really didn’t want to name my company after myself, but I employed a branding agency and that was their strong recommendation. @jomalonelondon is also named after herself and I worried it would seem like I was copying her…I did hope I’d have a little girl and name my business after her. But here I am with 2 gorgeous boys instead!”
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Well we love your name! What were doing before becoming a mom & entrepreneur?
“I worked in advertising for 5 years, which meant dealing with a lot of people and clients. I was still quite junior but I loved the creative aspect of it. I’m not exactly an artist – I can’t draw a stick man to save my life! But I knew I wanted to work with branding and design somehow. I also did an accounting course at UCT before launching @amandajaynecandles , so that I’d know how to do my own accounts…”
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And what advice would you give to someone looking to do something similar?
“Don’t rush it – if you want to create something great that people will love, it takes time. And taking it slow will pay off. When I started, I had to work on every little detail, even making sure the candles burned perfectly – I got there eventually!”

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Have you got any new products launching this year?
“Right now we make candles, fragrances and oils – I’m also planning to bring out a hand wash and lotion soon. It’s a lot of work – I want to have beautiful bottles that aren’t just the run-of-the-mill design everyone buys in SA. So I’m working on natural bases, fragrances, bottles, and what my price point should be”
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And your plans for 2020?
“It’s a full on year! We recently launched a service whereby we personalise candles e.g. for wedding favours (check out our IG). I’m also refining our range – I know some bigger brands have lots of different scents, but I want to stick to a handful for now – which means two will be discontinued soon. That’s always tough because I know some customers love those two scents...! I might still have to make a few as on an exception basis...! And finally, I’m hoping to bring out reed diffusers too”
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Any final thoughts?
“I feel very fortunate that my business has grown with me as a person – while my babies were still young, it let me invest a lot of time in them. Now the business is getting busier, but as my boys are older, I have more time to spend on it. I'm also now delegating some tasks to my part-time employees, but I still do all the mixing and pouring myself! I haven’t yet entrusted that to someone else…
So overall, I feel grateful for the journey so far and very excited to see what the future has in store”

https://www.instagram.com/p/B759hb7J0_d/


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